Eyeshadow is one of the most versatile products in your makeup bag. With just one shade, you can achieve a variety of looks—ranging from soft and natural to bold and dramatic. The secret? Your makeup brushes! By switching up the size and type of brush, you can control intensity, placement,...
Posted on March 31, 2025
Avital Elgaziel
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One of the secrets to flawless makeup lies in your brushes. While makeup brushes are everywhere, finding high-quality, vegan, and affordable brushes with the right amount of bristles is almost impossible. If you’re investing in expensive makeup products but not using the right tools, how can you expect to achieve...
Posted on February 13, 2025
Avital Elgaziel
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With 20+ years of experience in skin & makeup, I listen to what people want & need and understand that people are SO ready for some changes in their makeup products & daily routines. I decided to take those people's voices/stories, including mine, very seriously, and I started to study...
Posted on July 22, 2024
Avital Elgaziel
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As a professional makeup artist, our Founder uses her brushes VERY often & still manage to keep her makeup brushes in an amazing condition for YEARS. Follow these 10 simple steps & your makeup brushes will thank you forever. 👌 1. You want the water temperature to be warm, not...
Posted on June 17, 2024
Avital Elgaziel
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When I apply blush on myself or my clients, I start at the upper cheek near the ear. I use the body/side of the brush, not the head. I apply the blush in downward strokes towards the nose stopping at the ball/apple of the cheeks.This allows you to control the...
Posted on September 24, 2020
Avital Elgaziel
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Let's Get Serious! You always want to use the body of the brush not the head of the brush every time in soft strokes. to create a long lasting clean application/results. This is very important to get the right results with your makeup application and will save you a lot...
Posted on September 21, 2020
Avital Elgaziel
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Using the same brush in different ways can create drastically different looks. Learn how to use and control brushes the right way to achieve your desired look.
Posted on January 10, 2018
Avital Elgaziel
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