Our Mission

Regardless of who we are, where we are from or what we do, we all deserve high quality, stylish, affordable makeup that is easy to buy and simple to use. Makeup should be fun, not stressful and we should only have to buy what is good for our unique characteristics. We should not hide behind makeup but instead use it to accentuate our individual beauty.

Our Values

We strive to be an honest company that supports our community and environment. We are all unique and beautiful in our own way and our goal is to make sure every customer finds the right product and gets our expert knowledge so it can be used in the best way possible. Our products are never tested on animals. Our palettes are reusable, minimizing packaging and we source post consumer content in our products wherever possible.

Affordable and Natural

High quality mineral based makeup that is affordable IS possible! Just because it is expensive does not mean it is better. By being fair with our pricing we hope to build long term relationships with our customers based on trust and honesty.

A naturally occurring mineral that gives makeup its sheen and strong pigment color, without using harmful dyes.

A safe mineral that is used in sunscreens and pigments. It helps with makeup coverage and sun protection.

A white powder that helps control moisture and prevent caking in cosmetics.