FREE SHIPPING ON ALL US ORDERS $50+

Everyone Should Know This: The Eyelift Trick That Instantly Brightens Your Eyes

The Best Way to Use Your Makeup Brushes & Why

Find the Perfect Lipstick for Your Skin Tone

How to Choose Makeup for Rosacea

How to Choose Makeup for Mature Skin

Is Makeup Bad for Your Skin? An Esthetician's Answer
How To's

Is Makeup Bad for Your Skin? An Esthetician's Answer

Makeup isn't bad for your skin, but the wrong formula can be. A licensed esthetician explains what to check on the label of a foundation you wear all day.
Read more
Niacinamide and Rosacea: Why It May Not Be the Ingredient Causing Your Flush
How To's

Niacinamide and Rosacea: Why It May Not Be the Ingredient Causing Your Flush

Over the past few months, five different women wrote to tell us the same thing. One said niacinamide makes her rosacea go nuts. Another said we lost her at niacinamide. A third had read somewhere that it was not good for rosacea and asked me outright why it was in...
Read more
Why Your Skin Gets More Uneven After 40
How To's

Why Your Skin Gets More Uneven After 40

My skin didn't get darker after 40. It got uneven. I knew it was coming. I have been a licensed esthetician for over twenty years, and I had watched uneven tone arrive on hundreds of my clients' faces before it arrived on mine. I know why it happens. I know...
Read more
Why I Did Not Put SPF in The Overachiever
How To's

Why I Did Not Put SPF in The Overachiever

Most tinted moisturizers on the market today list an SPF somewhere on the label. Usually 15 to 30. Sometimes higher. When customers see that The Overachiever does not, the question I hear most often is some version of: did you forget? No. I made a choice. And I want to...
Read more
Why Your Eyeshadow Creases by Noon, and the Five Minute Look That Holds
How To's

Why Your Eyeshadow Creases by Noon, and the Five Minute Look That Holds

You do your eyes in the morning and they look clean. By lunch the color has slid into the crease, there is a line cutting across your lid that was not there when you left the house, and any shimmer you brushed on has gathered in every bit of texture....
Read more
Your Makeup Has an Expiration Date. Here's What That Actually Means.
How To's

Your Makeup Has an Expiration Date. Here's What That Actually Means.

Most people know makeup expires. What most people do not know is what that actually means for their skin. Expiration is not about tidiness. Every cosmetic formula contains a preservative system designed to keep it stable and safe for a specific window of time. Once that window closes, the product...
Read more
What Your Foundation Is Actually Supposed to Do (And Why Rosacea Shades Look Pale at First)
How To's

What Your Foundation Is Actually Supposed to Do (And Why Rosacea Shades Look Pale at First)

You just applied Moonflower, Jasmine, or Pearl Quartz and your first thought was, "this looks too gray." You're not the first person to think it, and the instinct to assume you got the wrong shade is the most common reason rosacea foundations get returned. Before you do that, let me...
Read more
The Blush Rule Nobody Told You About When You Have Rosacea
How To's

The Blush Rule Nobody Told You About When You Have Rosacea

Finding a blush when you have rosacea is one of those things that sounds simple until you actually try it. You pick something that looks beautiful in the pan. You apply it. And your face looks angrier than it did before you started. After twenty plus years of working with...
Read more
The Makeup Drawer That Stopped Making Sense
How To's

The Makeup Drawer That Stopped Making Sense

The problem with most makeup routines is not the products. It is the logic behind them. One product for one problem. Redness? Add a primer. Coverage fading? Add another layer. Skin looking dry? Add a moisturizer underneath. Each step is solving something real, but at some point you are managing...
Read more
Lipstick undertones explained showing warm, cool, and neutral lipstick shades for different skin tones
How To's

How to Choose the Right Lipstick for Your Skin, Undertone, and Age

Choosing the right lipstick should feel empowering, not overwhelming. But between undertones, finishes, texture changes, and the way shades look online versus in real life, it is easy to feel stuck buying colors that never quite work. This guide breaks down how to choose lipstick in a way that actually...
Read more
Puzzle Makeup vegan lip stain collection showing hydrating, long-lasting shades designed to add color while caring for lips
How To's

The Lip Stain That Actually Cares For Your Lips (Not Just Color)

Watch: 3 Ways To Apply Vegan Lip Stain Why Long-Lasting Lip Stains Leave Your Lips Dry, Cracked & Uncomfortable (And What I Did About It) Discover a vegan lip stain for mature skin that delivers long-lasting color without dryness. Buildable, hydrating formula keeps lips soft and smooth all day. No...
Read more
Woman with mature skin and natural makeup look against a neutral background, demonstrating real skin texture and a healthy, radiant finish
How To's

The Truth About “Mature Skin” (That No One Talks About)

What mature skin really means, when skin starts to change, and why makeup matters just as much as skincare. What Is “Mature Skin,” Really? One of the most searched questions in beauty is: “When does skin become mature?” The industry often says 40, but biologically, that’s not accurate. Skin doesn’t...
Read more
88 results