How to Choose Makeup for Mature Skin

Your skin is your largest organ!

That’s why you want to choose Vegan Makeup with ingredients that will actually benefit your skin, protect it from the sun and pollution, keep your skin moisturized & make your skin look soft and fresh with a natural glow.

Thicker formulas will not sit or blend nicely on your skin.They also won't stay in place the whole day and can make every little line on your face look deeper. When you use makeup, you want your skin to look even and flawless. 

Therefore, another great choice for mature skin is THIN, BUILDABLE formula for all your makeup products — even lip products! Thin formulas allow your makeup to blend nicely with your skin, makes the application much easier, provides a natural application with the ability to build it up & stay on your skin for much longer. It’s time to allow your skin to breathe baby!

Okay, now are you ready for the most important aspects of mature makeup? Your application! Application is a super important part in our makeup routine for few reasons:

• KNOW YOUR TOOLS: First, know your tools & brushes, so you choose the right ones for the right reason. Applying makeup with the wrong applicator can be very messy & challenging & will create different results that you are looking for. PRO TIP: Big brushes make color softer & small brushes make colors darker, so choose the right brush for the application that you are going for. 
• DITCH THE OLD: Don't be afraid to say goodbye. Know when it's time for your beauty tools to retire & make sure they are always clean, in good condition & that the hair on your brushes are vegan.
• COLOR MATCH: Even if you bought the perfect makeup match, if you don't apply it correctly, the color and texture can change. Colors can get much darker or lighter than its true pigment and the texture can become much thicker, muddy, and uneven on your skin color.
• BRUSH APPLICATION: You can create long lasting, buildable, clean applications & results by using the body of the brush (not the head of the brush) every time in soft strokes. This is very important to get the right results with your makeup application: it makes your natural lines look softer & less tired, and will save you a lot of time by not having to clean the mess you create on your face each time that you do your makeup.  
• EYESHADOW APPLICATION: Do not apply the eyeshadow on the eyes going back & forth. Eyes get old too, so the skin is not tight as it used to be. You want your eye makeup to look & feel smooth, give you a bright awake look. So the last thing that you want to do is make your natural lines appear more than they are & look deeper than they are so stop making a mess! :) instead, very softly/gently pull the outer corner of the eye (using the body of the brush) for much softer results. 
• LIP APPLICATION: Mix your lip stain with a Lip Gloss or Lipstick before it's fully dry. This will keep your lips moisturized & prevent the product from bleeding outline.
• FOUNDATION APPLICATION: Brushes create a thicker and heavier application which ultimately darkens the pigment color by one or two shades and won’t to stay in place for a long time. And if it's not applied correctly, the results can be patchy and uneven. PRO TIP: A makeup sponge creates a thinner and softer application while also staying true to the original foundation color. Foundation applied by a blending sponge stays in place for much longer resulting in a smoother and more even texture. For best results we recommend the Wedge Latex Free Makeup Sponge.

Choosing the right makeup (and tools!) for mature skin is essential for achieving a flawless and natural look. Opting for vegan makeup with skin-benefiting ingredients keeps the skin moisturized and glowing, is a great start. 

Remember, makeup should enhance your natural beauty, not mask it. By following these tips and tricks, you can achieve a flawless makeup look that enhances your mature skin's radiance and beauty.