Everything around us is changing constantly, so isn't the time to change the way that we look at makeup for men? Is it fair that women can use makeup to enhance beauty, but men can't? Now let’s be clear —we’re not talking about going WILD, we’re talking about soft, natural...

Is it just us or is buying the right lipstick colors one the hardest damn things to choose in person AND online? Yeah... we thought so.   Here are some quick tips, so you can finally start selecting the perfect shades. Trust us, your lipstick & your money really don't like...

Black skin comes in a range of shades and undertones, each with its own unique strength and pigment level. As shades becomes darker, makeup colors can do one of two things: 1. Pop easily to create a vibrant look or 2. Blend in so well that it's hard to see...

Hooded Eye Creases? Puffy Tired Eyes? Dark Circles? Yes we see it, too! Eyes are such an important feature on the face. They are the windows to our soul & the thing that people focus on the most when they interact with you. As we mature, the skin around & on our...

2024 (and every year) the trend should always be first, about YOU!  You loving you. Feeling confident. Being comfortable in your own skin. YES! And then... we get to dress that up with some juicy, creative self-expression! When it comes to upcoming beauty trends for 2024, we feel that it's...

Many of us shop for makeup products that sit in our drawer without use because they just are not the right ones for us, no matter how much we try to make them work. You know the story… The color looks different than in the store, the formula is too...

Some people love to use a brush when applying foundation, while some love to use a blending sponge. There is no right or wrong method, it’s all about personal preference. These two applicators are going to create totally different results from each other, so it's really all about what look...

Eyeliner application with loose eyeshadowusing loose eyeshadow (wet) as an eyeliner to create a lifted, narrow eye look.

This video is showing the difference in foundation application when using soft strokes versus dabbing it on.

When I apply blush on myself or my clients, I start at the upper cheek near the ear. I use the body/side of the brush, not the head. I apply the blush in downward strokes towards the nose stopping at the ball/apple of the cheeks.This allows you to control the...

Let's Get Serious! You always want to use the body of the brush not the head of the brush every time in soft strokes. to create a long lasting clean application/results. This is very important to get the right results with your makeup application and will save you a lot...

Fun & easy makeup tutorial on how to apply your eyeliner with a mini brush and a wet loose eyeshadow!