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Why Women Over
30 Are Switching To
Puzzle Makeup

OVER 50 MILLION PRODUCTS SOLD

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1. Puzzle Makeup is a brand designed for your skin and health — inside and out. Our vegan formulas are packed with powerful, functional ingredients specifically tailored to benefit mature skin:

  • Anti-aging: Helps reduce the appearance of wrinkles and fine lines.
  • Antioxidant: Protects against skin cell damage caused by environmental stressors.
  • Skin-conditioning: Supports the skin’s natural barrier for improved resilience.
  • Tightening and Hydrating: Firms and moisturizes the skin for a youthful glow.
  • Collagen Production: Stimulates collagen synthesis, smoothing wrinkles, refining skin texture, and evening out skin tone.
  • Anti-inflammatory: Soothes irritation and reduces redness.
  • Moisturizing & Detoxifying: Keeps skin nourished and free of impurities.
  • Gentle on Skin: Ideal for sensitive skin without causing irritation.
  • Non-comedogenic: Won’t clog pores.
  • Refines Pores: Helps minimize the appearance of pores.
  • Hydration Boost: Promotes cell renewal and smooths rough or uneven skin texture.

2. Developed by a Board-Certified Esthetician and Makeup Professional
Puzzle Makeup is the culmination of our founder’s extensive expertise in aging skin, texture, features, pigments, and overall skin health. With over 23 years of hands-on experience and the insights gained from listening to hundreds of her clients, she has a profound understanding of the struggles, wishes, and frustrations people face with makeup and skincare.

As a 47-year-old, she also drew from her personal journey, including the changes she experienced with her own skin as it matured. Combining her years of research, product development, and personal experience, she created Puzzle Makeup—a line designed to benefit everyone but especially tailored to the needs of mature skin (30+).

Her vision is to prioritize vegan, clean formulations, deliver real results, and support self-esteem and confidence.

3.  Puzzle Makeup is your skin’s armor. Our lightweight, vegan formulas work to rebuild and strengthen your skin barrier, protecting it from environmental pollutants before they can cause harm. Many of our customers have experienced noticeable skin benefits, including support during pre-menopause and menopause symptoms.

4. Puzzle Makeup empowers you to embrace makeup that not only enhances your individual beauty but also cares for your skin. Our Quiz makes finding your perfect match effortless and fun. With over 1,000+ unique combinations, professionally curated and tailored to your preferences and needs, you’ll discover makeup looks designed just for you.

Each combination is thoughtfully custom-designed by our founder to align with your skin tone, style, and daily routine. Best of all, you can build your own Custom Palette, filled exclusively with products you’ll love and actually use. Say goodbye to wasted products and hello to a personalized makeup experience that’s as unique and special as you are.

Discover Your Perfect Match with the Mature Skin Quiz

As we age, our skin changes, and so do our makeup needs. Mature skin deserves makeup that enhances its beauty while addressing its unique characteristics. That’s why we created the Mature Skin Quiz—a simple, personalized way to find products that work harmoniously with your skin and help you look and feel your best.

Why Take the Mature Skin Quiz?

  • Tailored Recommendations: Mature skin often deals with concerns like increased dryness, fine lines, and loss of elasticity. Our quiz matches you with expert-selected products designed to hydrate, smooth, and add radiance without settling into lines or emphasizing texture.
  • Simplified Choices: No more trial-and-error! The quiz pinpoints the ideal shades and formulas for your skin tone and type, saving you time and frustration.
  • Confidence in Your Routine: When your makeup compliments your skin, you’ll feel more confident knowing that your makeup is working with your skin, not against it.

Why Is a Custom Palette Good for You.

Once you complete the quiz, you can create your Custom Palette, filled with products and shades tailored to your preferences and lifestyle. Enjoy hydrating products for lightweight, natural coverage that lets your skin breathe, buildable formulas that allow you to achieve any level of pigment you desire, and thin, skin-friendly textures that won’t settle into fine lines or creases—and so much more!.

With the Mature Skin Quiz and Custom Palette Builder, you’ll have a makeup routine that feels effortless, enhances your features, and supports your skin at every stage of life.

5. Puzzle Makeup launched with a mission to redefine the beauty industry.
CEO & Founder, Avital,  set out to challenge the industry's modern messaging, environmental impact, and lack of transparency. Her vision is rooted in prioritizing clean formulations, delivering education about makeup with genuine/Real results, and fostering self-esteem and confidence.

Her goal is simple: to provide multi-use makeup products that address multiple concerns while inspiring you to love yourself first—using makeup as a tool to enhance your individual beauty, not change who you are.

6. Better Mental Clarity & Confidence
Everything you do impacts the way you look. How you feel on the inside reflects on the outside, and everything you apply to the outside affects the inside. Applying makeup and seeing the results is just the first step—most products you put on your skin are absorbed into your body.

That’s why it’s crucial to understand that your makeup is as essential as exercising, maintaining a balanced diet, staying hydrated, and following a skincare routine. It only takes one product to undo all your hard work and efforts. For a healthy life and healthy skin, all these pieces must work together seamlessly.

At Puzzle Makeup, we approach makeup with a unique perspective. Our environment and daily lives introduce stressors that affect how we feel and look. Fortunately, there are many ways to help yourself feel and look better—including your makeup routine.

Start from within by reminding yourself of all the good things you have and who you are. Then, amplify that inner positivity by enhancing the outside. Choose makeup colors that naturally highlight your unique features, formulations that nourish your skin, and multi use products that are easy to apply with results you’ll genuinely love.

We Believe in Honesty

Aging can feel visually daunting and affect our confidence. Makeup won’t fix or hide insecurities—there’s no magic wand, only colors and makeup tools. But learning to love yourself and who you are at any age is so important. When used the right way, makeup can transform your life for the better in so many ways, and we’re here to show you how.

Puzzle Makeup is here to empower you to feel confident in your own skin—at any age. Our founder not only taught herself how to build confidence and use makeup for the right reasons, but she’s also empowered so many of her clients from the inside out. Now, she’s ready to share that knowledge and inspiration with you.

7. Don’t just take our word for it. Read why our customers are rating PUZZLE 4.9/5.0 stars.