Vegan Makeup – Cruelty Free Makeup Products
Your MOST LOVED
From first swipe to forever staple.
Empty Magnetic Palette Large
Powder Brush
Lip Stain
The Overachiever 2-in-1 Tinted Moisturizer X Foundation
We’re not here to fix you. We’re here to remind you that you’ve never needed fixing.
Your Skin. YOUR SHADE.
Not Sure? Let Us Match You.
Send us a no-makeup selfie (natural light, please!) and Avital will personally blend your perfect shade.
Already Know Your Shade?
Skip the selfie and shop your match directly. Browse our full range of custom-blended colors.
Customized, NOT COMPLICATED
No guesswork. No overwhelm. Just a quick quiz designed to match you with the right products—for your skin, your routine, and your life. Created by Avital, based on 20+ years of working with real women and real skin.
“I’ve worked with skin in every phase of life—young, aging, hormonal, reactive, everything. My job is to help you feel good in it, without telling you to change it. That’s what Puzzle is for.”
— Avital Elgaziel · Puzzle Founder, Professional Makeup Artist & Licensed Esthetician
REAL SKIN, REAL SOLUTIONS
We’re here to evolve with you and your skin. Puzzle is made to enhance what’s already there, not cover it up.
CREATED BY A PRO WHO GETS IT
After 20+ years as a makeup artist and esthetician, Avital created the formulas she couldn’t find for her clients or herself.
MADE TO FIT YOUR LIFE
No confusing kits or 10-step routines. Just intuitive, high-performance products that meet you where you are.
PERSONALIZED, NOT PRESCRIBED
From custom-blended foundation to tailored product picks, our quiz and consults help you find your perfect fit.
Check Out THE BLOG
Real talk, expert tips, and behind-the-scenes insights from Avital and the Puzzle community. Beacuse great makeup starts with real conversations.
Join Us → @PUZZLEMAKEUP
Everyday routines, visible results, pro tips from Avital, and a community that gets it.